Fairmont Hotels & Resorts, the world-renowned luxury hospitality brand, global luxury brand and part of Accor, announces the next chapter of its global ‘Special Happens…’ experiences. Delivering on the brand’s commitment to Make Special Happen for each individual guest, Fairmont is offering unparalleled access to even more awe-inspiring activations across its global portfolio.

Fliggy, a leading online travel services platform and a wholly owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988 (HKD Counter) and 89988 (RMB Counter)), and Eastar Jet, a South Korean budget airline, signed a partnership agreement in Hangzhou on September 10. The two companies will deepen cooperation across digital marketing, membership benefits, and AI, giving travelers more cost-effective and convenient flight booking and travel services.

During the official visit to the French Republic by the General Secretary of the Communist Party of Vietnam Central Committee and President To Lam and the high-level Vietnamese delegation, Vietnam Airlines and Airbus exchanged a Memorandum of Understanding (MoU) on the proposed sale of five Airbus A350-900 aircraft to Vietnam Airlines, with deliveries expected in 2033–2034.

Anantara Siam Bangkok Hotel has invested more than THB 1.6 billion (approximately USD 50 million) in a landmark transformation designed to meet the evolving expectations of discerning travellers who increasingly value both exceptional quality and distinctive experiences. Guided by the philosophy of “Transformed. Timeless. Thai.,” the transformation reinterprets the hotel’s rich artistic and cultural heritage and gracious Thai hospitality through a contemporary lens.

Digital travel platform Agoda has revealed that travelers across Southeast Asia are increasingly looking to their neighbors for more accessible trips in the first half of 2026, with Vietnam standing out as the region’s biggest draw.

Wyndham Hotels & Resorts, one of the world’s largest hotel franchising companies, announces the opening of Howard Johnson by Wyndham Riyadh Al Nasiriyah, marking the brand’s debut in Riyadh and introducing a newly renovated midscale hotel to the Al Nasiriyah district of the Saudi capital.

Sunset Hospitality Group (SHG) and AICA Properties today announced the signing of METT Ksamil, marking the brand’s debut in Albania and a new address on one of the fastest-growing destinations along Europe’s Mediterranean coastline.

Marriott International Inc. has signed agreements with CP Group to bring three new hotels to the country, further strengthening Marriott’s growing presence across New Zealand. The agreement is expected to mark the country debut of flagship brand Marriott Hotels in Rotorua as well as Autograph Collection in Auckland and Wellington. Building on the relationship between Marriott and CP Group, this signing follows their recently announced St. Regis Queenstown project.

Destination and travel brands seeking a greater share of Saudi Arabia’s high-value outbound market need to look beyond awareness and focus on the factors that ultimately convert traveller interest into bookings, according to industry leaders speaking at WTM Spotlight Riyadh.

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, has been selected to co-chair World Economic Forum Tourism Day in Geneva, Switzerland, on September 26, 2026, placing Jamaica at the centre of the global conversation on tourism resilience, sustainable growth and international cooperation.